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Design software products that advance your business value.

feature[23]’s System of Design is the catalyst for any business innovating through uncertainty, sustaining growth, and surviving shifting business goals.

Image of people collaborating at a whiteboard.


Our thinking can remodel your business innovation.

We go beyond pixel perfection—we accelerate product innovation. From product ideation to mission-critical software, our team of product designers can optimize growth for your business no matter where you are on your product journey.

Conceptual Strategy

Concept development and mapping user activities to the right software is the foundation of everything we do at feature[23]. Conceptual Strategy aligns the needs of the business, and the users in question, to the right product software vision. Our goal is to establish a deep understanding of your users, their goals, and the concepts needed to drive success.

  • User discovery and research insights
  • Clarity & Design workshops
  • Identify & frame the right problem
  • Modernizing legacy product experiences
  • Concept & Activity mapping
  • Design & Business growth strategy
  • UX & Design audits
  • Building your v1 and beyond
Conceptual Modeling

From low-fidelity ideas to high-fidelity conceptual models, Conceptual Modeling eliminates the guesswork, risks, and assumptions by reflecting systemic clarity, alignment, and unify multi-disciplinary teams to design the right product. Prevention cost of prototyping early in the process is extremely low compared to the failure cost of designing the wrong product.

  • Low cost, Zero risk product design prototypes
  • Sales & Marketing assets
  • Sales & Marketing prototypes
  • Design validation
  • Concept validation research
  • Experiment & validate new business models
  • Elevate current state of the business
  • Product evaluations & improvement opportunities
Design Execution

Our team of Designers have the experience to scale design systems and balance the unification between people, technology, and business. Whether you have an existing design roadmap or need help facilitating one from the ground-up, our team can help. Mitigate risk while delivering business value by identifying, prioritizing, and growing the right products and services.

  • Product design & delivery
  • Digital/UX strategy and implementation
  • New product launch
  • Design execution
  • Web Accessibility
  • Responsive Design HTML & CSS
  • Validation of user needs and testing
  • Design Systems

business value delivered

We can reach product success together faster, no matter the complexity.

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