As Superior expanded, leadership recognized that sustainable growth required more than adding locations — it required operational standardization and technology enablement across the entire franchise network.
Their existing systems were outdated and fragmented, limiting visibility, slowing workflows, and creating inconsistencies in the customer experience.
Key challenges included:
The goal wasn’t simply to build a new tool — it was to create a platform that empowered franchisees, streamlined operations, and delivered a world-class experience to customers.
feature[23] partnered with Superior to modernize its technology foundation and reimagine the operational and sales experience across the organization.
Modern Architecture Migration
Migrated the existing tech stack to a modern, C# and .NET-based platform with an Azure-focused cloud architecture, creating a scalable and secure foundation.
Franchise Operations Platform
Evolved the internal platform to better support franchise teams in managing day-to-day operations, improving usability and operational consistency.
Digital Estimation & Visualization Tools
Reimagined the customer estimation experience by enabling sales teams to outline fence designs directly while on-site, visualize property layouts, and generate recommended fencing packages.
End-to-End Sales Workflow Consolidation
Streamlined what previously required days of follow-up into a single, integrated on-site experience — allowing sales representatives to present options and generate quotes in real time.
The new platform delivered measurable operational and strategic impact across the organization.
The strength of the platform contributed to Superior’s acquisition by Outdoor Living Brands, positioning the company for continued expansion and service diversification.
Off-the-shelf systems could not support the complexity of a growing, franchise-based construction business or deliver the level of operational control and customer experience Superior required.
By investing in a modern, purpose-built platform, Superior established a scalable digital foundation that empowers franchisees, enhances customer interactions, and supports long-term growth across markets and services.