Mobile Innovation in the moving and logistics industry

Situation

As commercial moving and workplace services became increasingly complex, enterprise clients began demanding greater transparency, efficiency, and technology-enabled coordination across projects.

Suddath’s traditional service model — while operationally strong — relied heavily on manual processes and fragmented systems that limited real-time visibility and digital engagement.

This created several operational challenges:

• Limited digital tools to manage complex commercial moves at scale
• Increasing client demand for real-time tracking and communication
• Operational inefficiencies across coordination, documentation, and reporting
• A need to modernize customer experience to remain competitive

Leadership recognized the opportunity to invest in digital products that would elevate service delivery and create long-term competitive differentiation.

Solution

feature[23] partnered with Suddath to design, validate, and build a suite of digital products that transformed how commercial moves and relocations were managed.

Key Initiatives Included:

Product Strategy & Validation
Collaborated with stakeholders to define the product vision and validate the concept through rapid prototyping before full-scale development.

Custom Digital Platform Development
Built a centralized, cloud-based system to manage move coordination, documentation, communication, and operational workflows.

Mobile Enablement for Field Teams
Developed mobile tools to empower on-site teams with real-time data access, improving accuracy, efficiency, and responsiveness.

Modern Architecture & Scalability
Implemented a cloud-focused infrastructure, evolving to incorporate Microsoft’s latest WinUI3 technology to ensure long-term scalability and innovation.

Results

The launch of Suddath’s digital product suite fundamentally transformed its commercial services division.

• Created a scalable digital foundation to support enterprise clients
• Improved operational efficiency and customer experience
• Enabled real-time visibility and stronger coordination across projects
• Positioned Suddath as a technology-forward leader in the moving and logistics industry
• Grew the division from $20M+ annually to more than $120M per year since launch

Additionally, Suddath was recognized by CIO.com as one of the Top 100 digital products and later awarded patents for the technology.

Why Custom Software

Off-the-shelf systems could not accommodate the complexity of Suddath’s commercial operations or deliver the differentiated digital experience enterprise clients required.

By investing in a purpose-built platform, Suddath modernized its service delivery model, empowered internal teams with better tools, and established a digital foundation that continues to drive growth, innovation, and competitive advantage.