Powering a Global Seafood Supply Chain with a Custom Operations Platform

Situation

As Beaver Street grew, its operations became too complex to manage through spreadsheets and disconnected tools.

Key challenges included:

• International regulatory documentation
  Fisheries needed to upload compliance documents, certifications, and shipment details tied to imported food products.

• Multi-step inbound logistics management
  Internal teams needed visibility into shipment status, inspection data, and receiving workflows.

• Commercial kitchen production scheduling
  A newly built on-site kitchen required coordination of cook times, production batches, and scheduling.

• Tool fragmentation
  Core systems like Salesforce and NetSuite handled CRM and ERP needs—but couldn’t support the unique operational workflows of Beaver Street’s supply chain.

At scale, Excel-based processes and PDFs were no longer sustainable.

Solution

Feature[23] designed and built a custom operations platform tailored to Beaver Street’s supply chain.

Key components included:

• Fisheries Compliance Portal
  Enabled global fisheries to securely upload required documentation, certifications, and shipment records—centralizing regulatory data in one system.

• Inbound Shipment Management
  Built internal applications to track incoming shipments, manage inspections, and coordinate warehouse workflows.

• Production & Kitchen Scheduling System
  Developed a scheduling application to manage commercial kitchen batch production, cook timing, and operational throughput.

• Enterprise Integrations
  Integrated with Salesforce and NetSuite to ensure data flowed between operational systems and core business systems without duplication.

The result was a unified operational layer built around Beaver Street’s actual processes—not generic software assumptions.

Results

• Replaced spreadsheet-driven workflows with a scalable operational platform
• Improved coordination across sourcing, logistics, and production teams
• Reduced operational risk tied to documentation and compliance gaps
• Built infrastructure capable of supporting enterprise-scale distribution
  
  

Why Custom Software

Beaver Street’s competitive advantage lives in its supply chain execution. Off-the-shelf systems could handle CRM or accounting—but not the unique operational workflows that differentiate the business.

Custom software allowed Beaver Street to extend their core systems while retaining ownership of their operational IP.